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Advisor
Pet Healthcare · 2026 — Present
PetNow
Helping shape a platform that connects pet owners with veterinary professionals through online consultations and seamless appointment booking.
Role — Investor & Strategic Advisor
Context
Consumer healthcare — human or animal — is won on trust and response time. The product has to respect both at the moment an owner is worried.
Approach
- Service design for instant veterinary consultation and booking flows.
- Care-management workflows built around clinician availability and follow-up.
- Technology guidance for scaling delivery without diluting quality of advice.
Outcomes
- A consultation experience designed around urgency rather than catalogue browsing.
- Clearer operating model for veterinary supply and demand matching.
- Foundations for expanding into broader pet healthcare management.
Focus areas
- Telehealth
- Service Design
- Marketplace
- Care Workflows